If you enjoy the writing side of blogging, you might be interested in selling your services as a blogger for hire (also called a freelance blogger or ghost blogger). Businesses hire you to write blog posts, and you might take on additional tasks like source photographs, insert backlinks, and manage content from month to month.
The money can vary from $1 a post right up to $1 or more a word, depending on the needs and budget of your client. Obviously, you’re keen on hearing about the high-paying blogging jobs, although you might be thinking; “you’re making that up, Steff! I’ve never seen a freelance blogging job pay more than $20 on a job board. Where are these magical $100+ jobs, and how do I get one?”
The most lucrative blogging jobs aren’t found on job boards, they come in the form of business and corporate clients looking for high-quality writing. I specialize in writing for these clients, and I want to share with you some of the techniques I use to obtain high-paying blogging clients.
1. In Person Networking
Business owners live in a world of leads and referrals, so if you want to write for them, you’ve got to become part of their circle. It’s difficult to do this when you’re holed up in your bedroom, hunching over your computer.
The key to finding high-paying freelance blogging clients is to build a network of business contacts within your local community. They could be builders and bakers, pharmacists and apparel designers, lawyers and chiropractors. The key is, these are people who aren’t writers and probably don’t have the need or budget to employ a writer on staff – but they do need solid marketing tactics to grow their business.
These business owners are also in contact with other business owners. If you work for them and do a fantastic job, they’re probably going to recommend your services to other businesses. This is called a referral. The key to getting referrals is to network like crazy, be as helpful as you can, offer your services as solutions to business problems, and give out referrals of your own.
There is a range of different networking groups you could join, such as BNI or Leads Club. When you join a networking group, you attend a regular networking meeting where you meet with different business owners across a range of industries. You refer businesses in your networking group to people you know who need their services, and they do the same. As your network grows, so does your list of blogging clients.
Chamber of Commerce groups and professional associations are also great opportunities to expand your network.
2. Targeted Guest Posting
We all know that guest posting on popular sites is one of the best ways to build an audience and get our name out there. Unfortunately, too many aspiring writers miss their target market when it comes to guest posting.
Writers hear the advice, “write what you know,” and focus their attention on writing about writing. This is a great system if your ultimate aim is to make money teaching others to write, but isn’t so clever if you’re trying to find writing clients – most writers are obviously going to do their own work.
Instead, focus your attention on writing for blogs that are read by the clients you’d like to work for – this means business owners, magazine editors, entrepreneurs and corporate leaders. Writing a guest post on the benefits of a company blog will be more likely to result in a new blogging client if it’s posted on a small business blog than a “how to write” blog.
If you write in a particular niche, such as health or weddings, make sure your byline appears on the major blogs in that niche. Part of your strategy for gaining new clients is to brand yourself as an expert, and writing for the major sites will help to establish your credibility.
3. Offering More than Posts
We all know a blog is much more work than just writing articles and posting them online. If it weren’t, DailyBlogTips would struggle to fill its content schedule. So why do so many freelance bloggers stop after they write “THE END”?
Offering your clients a complete blogging package shows that you understand the complexities involved with online marketing, and that you’re able to translate successful blogging techniques to their business.
Most business owners don’t know what to do with a blog post once they receive it – so you are providing a valuable service by taking their content marketing off their hands.
I offer content management services for clients – meaning that I manage every aspect of content strategy, from writing articles to sourcing sites for guest posts, to replying to comments, tweaking blog content for SEO, uploading text and images, tracking analytics and any other tasks associated with blogging. I can provide the client with a progress report demonstrating hits, conversion rates and blog growth.
Offering a complete package enables me to charge a higher rate for my services, as businesses are getting more value.
Freelance blogging doesn’t have to be slave labor for $3 a post. You can definitely earn a high-income writing blogs for business and corporate clients – you just have to find the clients first!
Are you working as a blogger-for-hire? How did you get your first job? How much money are you earning as a blogger-for-hire, and what are you doing to earn more?
Steff Green is the small business copywriter and artist behind Grymm & Epic copywriting & illustration. Her philosophy is “badass words for serious businesses”, and she’s available for copywriting, freelance blogging, content management and illustration jobs.
Original Post: Blogger for Hire: How to Find Blogging Jobs